It started as love and passion for bodybuilding. This eventually turned into a burning desire to create a fitness brand that provides affordable and premium quality clothing to people.

Bodybuilding and the fitness community in the country is still growing. We saw the need to step up and join in growing this community up through our brand. 

We believe that by doing this, it will inspire and motivate this generation and the generations to come to help in making our community stronger than ever before and incorporate fitness into their lifestyle.

Creating a strong community surrounding fitness is the goal of the brand. But above all else is the mission to create premium quality fitness apparel that is not only functional, but also fashionable.

Our company's RND is relentless in improving our products in each and every drop, making sure that every product release is top notch and meets the standard of quality of the brand. We don't want to sell products that we won't wear ourselves that's why we check and test our products first before we put it out to market.

Customer's satisfaction is our utmost priority. We take the time to interview and get feedbacks from our customers about what we can improve on and their thoughts on our products. Every details of our products and services are very well thought of to create a wonderful experience for our customers, from our social media down to our products and services.